Google Analytics 4
8.7
/10
The world's most used web analytics platform
Analytics Free Plan Available Est. 2005
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Score Breakdown
About Google Analytics 4
Google Analytics 4 is the standard web analytics platform for most businesses. It provides event-based tracking, cross-device measurement, funnel analysis, and integration with the Google Marketing Platform. Free for standard use; GA4 360 for enterprise. Required for Google Ads conversion tracking.
Key Features
- Free
- ecommerce tracking
- Google Ads integration
- funnel reports
Who Is It For?
✅ Best for
All businesses, Shopify/WooCommerce merchants, digital marketers
⚠️ Not ideal for
Privacy-first environments, non-Google-dependent stacks
Pricing
- Pricing model
- Free / Enterprise pricing
- Free plan
- ✅ Yes
- Free trial
- ❌ No