Hotjar
8.6
/10
Heatmaps and session recordings for conversion optimisation
Analytics Free Plan Available 15-Day Free Trial Est. 2014
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Score Breakdown
About Hotjar
Hotjar is a behaviour analytics platform providing heatmaps, session recordings, conversion funnels, and feedback surveys. It reveals how real users navigate and interact with your website. Widely used by ecommerce, SaaS, and marketing teams to identify UX issues and conversion barriers. Free plan available.
Key Features
- Heatmaps
- session recordings
- surveys
- funnel analysis
Who Is It For?
✅ Best for
CRO teams, UX designers, ecommerce merchants
⚠️ Not ideal for
Large-scale data warehousing, advanced attribution
Pricing
- Starting price
- $32/month
- Pricing model
- Per month subscription
- Free plan
- ✅ Yes
- Free trial
- ✅ 15 days